1、"electronics" in the term e-commerce refers to_________ a、world wide web b、internet c、the technical basis on which e-commerce implementation depends d、this specifically means that e-commerce must rely on the internet
2、after two decades of development, people have established a sufficiently clear understanding of e-commerce.
3、the "commerce" in the term of e-commerce includes both external transaction activities and internal activities.
1.2 the past and present of e-commerce随堂测验
1、e-commerce met its period from 2003 to 2008. a、prehistoric b、budding c、development d、outbreak
2、when arpanet was established in 1969, it was a complete military network, but it was the initial prototype of the internet today.
3、in 1983, arpanet was divided into two, one part was still in military use, while the other part was converted to __________ .
1.3 the story behind e-commerce classification随堂测验
1、the classification of b2c and b2b was proposed at the world e-commerce conference in paris, france in 1997.
2、in b2c, b refers to_________ , and c refers to consumer.
1.4 introduction to e-commerce in china随堂测验
1、in all e-commerce related industries, china's and industry is particularly eye-catching a、online retail b、social network c、mobile payment d、online game
2、the digital infrastructure of e-commerce in china is just on par with the world average.
week 2 ways to accomplish e-commerce
2.1 nonnegligible user terminal随堂测验
1、the relationship between pc terminal and mobile terminal is ______. a、substitute b、opposite c、complementary d、mutually exclusive
2、in 2017, mobile transactions accounted for _______of online retail transactions. a、30% b、50% c、70% d、90%
3、wearable devices such as google glasses, apple watch and various sports bracelets can be regarded as user terminals.
2.2 unequal internet continent随堂测验
1、the computer used by network users is called the client, which is in an active position and can send various requests to the server.
2、the current working mode on the internet has transitioned from the file server mode to the mode.
2.3 the technology of e-commerce随堂测验
1、what is the relationship between electronics and commerce in e-commerce? a、focus on electronics, business is an important support b、focus on business, electronics is an important support c、electronics is the essence, business is the appearance d、there is no connection between electronics and commerce
2、from a user's point of view, what is the difference between a search engine and intelligent recommendation? a、search engine belongs to information pull, intelligent recommendation belongs to information push b、search engine belongs to information push, intelligent recommendation belongs to information pull c、search engines and smart recommendations are information push d、search engines and smart recommendations are information pull
3、which of the following is not the main feature of blockchain? a、distributed b、digital currency c、decentralized d、smart contracts
2.4 joint policies of mobile e-commerce随堂测验
1、compare with other modes, app mode a、is easy to cultivate customer loyalty b、seize customer fragmentation time c、is convenient for customers to make fission d、interoperability of customers of different categories
2、which of the following models is a refined operation？ a、fight for traffic b、fight for speed c、location-based marketing d、advertisement
2.5 social e-commerce involving everyone随堂测验
1、what is the feature of pinduoduo（拼多多）? a、traditional retailer b、consumer word-of-mouth database c、social e-commerce platform of c2b groupon d、b2b enterprise
2、what is the feature of xiaohongshu(小红书)? a、b2b enterprise b、traditional retailer c、consumer word-of-mouth database d、social e-commerce platform of c2b groupon
3、which of the following belong to the social network of strong relationships? a、friends b、strangers c、customer service agent of taobao and customer d、customer service agent of jd.com and customer
week 3 online marketing
3.1 my product is up to you!随堂测验
1、what does consumer discourse right mean? a、consumers’ right to speak b、consumers’ purchasing power c、embodiment of consumers' characteristics, opinions and preferences in product design d、consumers 'ability to design products imitating manufacturers' products
2、what does pre-sale mode mean? a、selling some samples first b、distributing products with a free price strategy c、convening consumers for product design d、a way to solicit consumer opinions and information before formal sales
3.2 perspective on the phenomenon of price discrimination随堂测验
1、what is differentiated pricing? a、a way to extract consumer surplus b、it is wrong c、it is irrational and should be banned d、it sets a uniform price
2、what does psychologically perceived price means? a、product price b、product cost c、what functions do consumers think the product has d、how much do consumers think the product should be worth
3.3 the reconstruction of channels随堂测验
1、which statement about channels is true? a、channels work together to produce, distribute and sell products or services b、channels are selected by consumers, and the selected channels are beneficial for consumers to buy products c、with the development of channels, the boundaries among channels have become indistinct and channel classification is not very important d、online channels are much more important than offline channels
2、what is beneficial to the omni-channel? a、data management in channel operation b、development of single channel c、set up offline retail stores as much as possible, pay more attention to the offline channels d、decentralized inventory management
3.4 new forms of word of mouth随堂测验
1、which of the following statements is false? a、word of mouth is generally refers to people's oral praise, comments and idioms b、word of mouth is helpful to the enterprises c、word of mouth is less and less in online marketing d、word of mouth includes both positive and negative aspects
2、which of the following scenarios reflect transmission mechanism of word-of-mouth which is based on the motivation, reasons and rules of products information. a、young mothers talk about baby and maternal products when they get together b、young people talk about cars when they get together. c、recommend a product because it works well d、recommend a product because it might be useful to others
3.5 you have to listen to consumers!随堂测验
1、what does the success of kfc's chicken pk campaign tell us? a、consumers understand product design better than employees b、the enterprise should leave the work of product design entirely to the consumers c、participatory marketing will become an important way of marketing d、the success of the kfc chicken pk campaign is just one example
2、what is the reason for the increase of consumer discourse right today? a、the education level of consumers is getting higher and higher b、the market environment has changed. most of the former seller's markets is now transformed into buyer's markets c、enterprises no longer regard profit maximization as the most important goal, but pay more attention to the needs of consumers d、customer is god
3、with regard to the arrival of the era of equal rights between enterprises and consumers, which of the following is not true: a、due to the uncontrollable public opinion on the internet, enterprises will face greater public opinion risk b、the development of information technology and internet has brought new opportunities for business management c、enterprises should try their best to strengthen their discourse right and avoid being led by consumers d、enterprises should strengthen customer relationship management and understand the needs of target customers more broadly and deeply
week 4 innovative payment and finance
4.1 crazy digital currency随堂测验
1、about the total number of bitcoin, which one is right？ a、bitcoin will be released over before 2140 b、bitcoin halves every four years c、it won't increase d、there are only 21 million bitcoins
2、although experts have different opinions on bitcoin, _________. a、the emergence of bitcoin will challenge the existing central bank's monetary issuance system b、the blockchain technology that supports it will have broad application space in finance, economy and society fields c、bitcoin is fundamentally different from traditional currencies and digital currencies in use d、bitcoin is a variable factor for the traditional economic order and monetary system
4.2 the battle of third-party payment随堂测验
1、the market equilibrium of network effect products presents different characteristics： a、it has a stable equilibrium point b、it has two stable market equilibrium points c、it has two market equilibrium points, an unstable equilibrium point n1 and another stable equilibrium point n2 d、it has no market equilibrium
2、some products have both direct and indirect network effects.
3、the most common virtual network is a "system product" composed of many complementary compatible components, this type of virtual network is also called_______
4.3 p2p on the way to advance随堂测验
1、p2p online loan refers to______ a、a "private lending" implemented by internet. b、an "internet direct financing" in which individuals or legal persons bypass banks and use the internet to directly match small deposits and loans. c、mutual borrowing which is implemented by individuals or legal persons through independent third-party network platforms. d、a kind of self-service borrowing, for borrowers and lenders can decide their own loan amount, interest, term, etc. through a platform provided by a third party.
2、he operation modes of most p2p online loan companies in china are o2o, which is ______ a、to review the borrower's credit and repayment ability online; to raise funds and attract investors offline. b、to raise funds and attract investors online; to review the borrower's credit and repayment ability offline. c、to attract investors, review the borrowers' credit and repayment ability online; to raise funds offline. d、to set up physical stores offline to enhance customer acquisition and raise funds offline; to review the borrowers’ credit and repayment ability online.
4.4 trap about crowdfunding随堂测验
1、reward-based crowdfunding, also known as product-based crowdfunding, means that supporters invest in projects that they are interested in. its return is___. a、to obtain a share from the proceeds of the project b、to obtain equity in the project c、to obtain the creditor's rights of the project, and has the rights to recover the principal and interest d、to obtain the products or service of the project
2、the risks that the sponsors of crowdfunding projects may face are _________,_________. a、project selection risk b、follow-up management risk c、intellectual property risk d、product quality risk
week 5 managing e-commerce supply chain
5.1 platform operation: different models随堂测验
1、supply chain refers to a whole functional network chain structure formed around ( ) a、core enterprises b、retailers c、distributors d、manufacturers
2、the characteristics of "self-operated" or "reselling" platform operation model include: a、inviting the seller, which may be brands or brand sales agents to enter the platform for direct sales b、only providing e-commerce transaction services and marketing services，not involved in any sales activities c、no ownership or pricing power for most products sold on the platform d、purchasing goods at wholesale prices from manufacturers and then setting retail prices to sell
3、the characteristics of the agency operation model include: a、no ownership or pricing power for most products sold on the platform b、purchasing goods at wholesale prices from manufacturers and then sets retail prices to sell c、platform can implement commodity purchasing, inventory, sales, logistics,customer service and other functions d、the main sources of profit are the difference between commodities’ wholesale prices and retail prices and marketing service fee
5.2 logistics: no limits of the speed随堂测验
1、compared to barcode technology, which one of the following is not the advantages of rfid technology? a、improving the efficiency of warehouse operation b、lower cost c、no need to hold a scanning gun manually to scan the items on the pallet package one by one and recorded them into the system d、storing more information
2、warehouse management system can be called as _____ for short. a、wms b、rfid c、agv d、qr
3、which of the following is not included in the upgrade of warehousing hardware? a、automated storage & retrieval system b、automatic picking transmission line c、automatic guided carriage d、drone
5.3 pricing: not just "fixed" prices随堂测验
1、name your own price can be translated as a、seller's independent pricing b、buyer's independent pricing c、reverse auction d、forward auction
2、jay walker discovered the potential of combining e-commerce with reverse auctions before academics, and founded the website . a、priceline b、facebook c、google d、bing
1、the merit of item-based recommendation is a、no need for strict modeling of items or users b、there is a "cold start" problem for new items and new users c、sparse matrix problem d、recommend well for some users who have special taste
2、which one of the following is not the intelligent recommendation a、cross-domain recommendation b、user-based recommendation c、context-aware recommendation d、socialization recommendation
3、collaborative filtering based recommender systems include a、user-based recommendation b、hybrid recommendation c、content-based recommendation d、secondary recommendation
week 6 e-commerce security
6.1 safe or not随堂测验
1、which of the following companies have had security problems: a、360 b、alipay c、yahoo d、dangdang
2、e-commerce security problems only exist in the internet environment.
6.2 invincible spear随堂测验
1、which of the following are the external threats of e-commerce: a、denial of service attack b、phishing c、poorly designed server and client software d、hacker attack
2、the threat of e-commerce security mainly comes from the outside.
6.3 unassailable shield随堂测验
1、which of the following is included in the digital certificate： a、digital certificate serial number b、date of issue c、holder's public key d、public key of ca (certificate authority)
2、the technology that digital certificates rely on is symmetric key encryption mechanism.
6.4 do you really have privacy?随堂测验
1、channels that endanger the privacy data of internet users includes: a、real assets theft b、network virtual assets theft c、internet resources and services abuse d、“blackhat” industry
2、the root cause for the leakage of internet privacy data is driven by economic benefits
6.5 roles and tasks of security management随堂测验
1、e-commerce security management includes: a、technology b、morality c、effective management strategy d、law and active action
week 7 new retailing
7.1 changes in retail随堂测验
1、in the era of retail 0.0, what realistic resistance will sellers be confronted with? a、location b、time c、customer flow d、space
2、amazon and taobao changed the 80/20 rule that focused on 20% of goods and brought 80% of profits in the offline era, and the long tail theory came into being. in the long tail market, there are three kinds of products——________, ________ and _________ a、the most popular products (2%) b、the most popular products (20%) c、the secondary popular products (8%) d、the long tail products (90%)
3、compared with the pure offline mode, the pure online mode makes it impossible for consumers to directly feel and touch the goods, thus affecting the consumer experience.
7.2 what is new in new retailing?随堂测验
1、jeff bezos, the founder of amazon, believes that in the next 20, 30, or even 50 years, three points in the retail industry will not change: a、consumers like products with lower price b、customers like scarce things c、consumers wish there would be more choices d、consumers wish to get products quickly
2、alibaba cloud research summarizes the core of "new retail" as：_________，_________and_________ a、product oriented b、people oriented c、data-driven d、reconstruction of people, goods and fields
3、the new retail has changed the essential elements of retail, namely to understand and meet the needs of consumers.
7.3 different genres of unmanned retail随堂测验
1、which of the following is not a genre of unmanned retail: a、internet genre b、internet of things genre c、information technology genre d、artificial intelligence genre
2、the genre with qr code recognition as the main technology in unmanned retail is: a、internet genre b、internet of things genre c、artificial intelligence genre d、information technology genre
3、which of the following unmanned retail stores belongs to the genre of artificial intelligence: a、zhongbai warehouse b、hualian supermarket c、freshhema d、amazon go
7.4 product sales supported by contents随堂测验
1、the main functions supported by the content support in the sales context include： a、promoting purchasing decisions b、enriching the buying experience c、establishing customer relationship d、simply increasing the beauty of the page
2、the key to increasing the conversion rate is to evoke some certain minds or needs of consumers, and then push the matching products to allow consumers to make compensatory consumption behaviors.