how many subject areas are included in this course?
who usually conducts a swot analysis for a business?
which of the following swot elements are internal factors for a business?
which of the following could be a strength for a business?
which of the following should be asked when you try to identify the strengths of your company?
which of the following could be a weakness for a business?
which of the following is true about weaknesses?
which of the following could be an opportunity for a business?
a new vocational training project can be considered as a/an ______ for an employee.
which of the following could be a threat for a business?
______ could be a threat for simon, who has worked in the company for 30 years after graduating from high school.
1. according to maslow’s theory, the needs of ________ are the most basic needs of human being.
2. when all of the physiological needs are met, people tend to become concerned with ________.
3. “catherine is well recognized by her peers for being creative and has recently promoted to a higher position, and she feels satisfied with her responsibility and role.” this example shows that catherine has well fulfilled her ________ needs.
4. the order of maslow’s hierarchy of needs, from bottom to top is: ________.
5. which of the following can possibly satisfy the needs of safety, according to maslow’s theory?
6. what should a company do if it wants to motivate employees by meeting their esteem needs?
7. which of the following statements is true in maslow’s motivation theory.
8. which of the following is not the satisfaction of self-actualization needs in terms of management?
9. one employee becomes depressed and lonely, and feels isolated from group activities and social events. according to maslow, which category of needs has not been fulfilled?
10. esteem needs, displayed at the ________ layer in maslow's hierarchy, are the need for appreciation and respect.
1. which of the following is the purpose of 360-degree performance appraisal?
2. which statement is true about 360-degree performance appraisal?
3. _______ is the process of using multiple sources of appraisal to gain a comprehensive perspective on one’s performance.
4. which of the following method is often used in 360-degree performance appraisal?
5. which is the most important component in 360-degree performance appraisal?
6. _______ is an important part of the performance appraisal process where the employees themselves give the feedback or their views and points regarding their performance.
7. ________ forms the traditional part of the 360 degree appraisal where the employees’ responsibilities and actual performance is rated by the immediate higher level supervisor.
8. the subordinate appraisal is an evaluation tool whereby employees assess the performance of ______.
10. which of the following is advantage of 360-degree performance appraisal?
1. which of the following is not the goal of the s-t-p process?
2. which statement is not true about the benefits of the s-t-p process?
3. which of the following approach belongs to market segmentation?
4. a company usually ides a market into all groups of consumers based on _______.
5. with _______, marketers may have a greater understanding of the marketplace as they gain knowledge of differing consumer needs within the same market.
6. _______ is the second step in the s-t-p process.
7. in order to select target markets, a company needs to _______.
8. positioning is about how a company wants its product to be _______ by the target market against main compes.
9. the goal of positioning is to create a clear and positive image about _______.
10. if a company positions a product by use or application, the company would _______ in its marketing activities.
1. the 4ps model is a flexible concept, so when planning marketing activities, marketers can _______.
2. to differentiate a product in the market, a company needs to _______.
3. to build up sales and market share, a company may use _______.
4. promotional activities that aim to differentiate product would focus on _______.
5. a unique selling proposition is a feature of a product that ______.
6. during the process of developing a marketing mix, marketers need to test the overall offer after drafting it by _______.
7. in the pricing process, in order to understand environmental factors, a company needs to _______.
8. which of the following is not included in a promotional mix?
9. a company provides its product to customers with and without intermediaries. this kind of distribution channel is called _______.
10. which of the following is correct about distributors?
1. according to the aida model, ______.
2. to maintain customer interest, marketing messages need to ______.
3. applying the aida model in the planning of marketing activities is about _______.
4. _______ is the first step in the aida buyer’s journey.
5. which of the following is not what marketers at the attention stage should focus on?
6. helping consumers develop interest is about _______.
7. marketing activities at the desire stage aim to _______.
8. which of the following is not a way to stimulate customer desire for a product?
9. which is of the following is false about testimonials?
10. a call to action is an instruction to the audience to _______.
1.two dimensions in the bcg matrix reveal likely _________of the business portfolio in terms of cash needed to support that unit and cash generated by it.
2. in the example of kfc, what makes kfc china a star in those four profit centers?
3. cash cow product lines earn a lot in terms of sales, and the revenue earned mostly is spent on other operational features of the company or invested in other product category, because of ___________.
4. the large profits earned from cash cows are used for ____________ on management to strengthen the future prospects.
6. due to the fact that products in dogs do not offer significant financial gain to the company, instead they consume cash investment, they are recognized as ____________.
8. products in question marks have the potential to grow and if investment is made properly, it could easily turn them into _________.
9. bcg matrix is one of the most popular corporate __________ tools and is critical to the growth and success of the company.
10. in the example of coca-cola, two question marks, minute maid and diet coke, have the possibility of turning into stars, if the company would take risk in _________ them considerably.
1. which of the following is true concerning the purpose of the five forces model?
2. if a brand has a large number of suppliers and sufficient storage of raw materials, ________ should not be set as the priority in determining its marketing strategy.
3. an industry with high barriers to enter, having many buyers and suppliers but few substitute products and compes, will be seen as not so competitive and thus, very attractive due to its _________.
4. a highly competitive market has the following features except_______.
5. supplier power is ________ if the buyer is not price sensitive and uneducated regarding the product. if the supplier’s product is highly differentiated, then supplier bargaining power is ________.
6. when buyers are able to join together to put pressure on a supplier, this is which of porter's five forces?
8. according to michael porter, what are the two main factors which can lead to a significant competitive advantage?
9. a low threat of new entrance can both make an industry ________ competitive and ________ profitable for existing compes.
10. if a company wants to use the five forces model to yze the threat of new entry, which of the following factors should be considered?
1. a competitive strategy may be defined as a long-term plan of action that a company devises towards achieving a _______ over its compes after examining the strengths and weaknesses of the latter and comparing them to its own.
2. which of the following statement is true about competitive strategy?
3. ______ is the strategy used by businesses to create a low cost of operation within their niche. the use of this strategy is primarily to gain an advantage over compes by reducing operation costs below that of others in the same industry.
4. what factors should be considered if a company plans to adopt cost leadership strategy?
5. a differentiation strategy focuses on providing a product or a service with _______ attributes, in comparison with the competition, to reach a broad market. in other words, it means to set the product or service apart from similar ones.
6. how can a company achieve differentiation?
7. cost fous means a company that reduces production costs relative to its compes and thus can charge lower prices for its products than other companies in the target _________.
8. when using the _____, there is a potential danger of a broad-market cost leader.
9. __________ strategy describes a situation wherein a company chooses to strategically differentiate itself from the competition within a narrow or niche market.
10. what is the advantage for a company to use differentiation focus strategy?
1. negotiations can take place _________________.
2. a negotiator will conduct accommodating strategy, _____________
3. in negotiations, using avoiding strategy shows negotiators’ ability to ___________.
4. in a competitive climate, people are more likely to ________________.
5. in negotiations, using collaborating strategy shows negotiators’ ability to ___________.
6. a risk of using accommodating strategy might be ___________.
7. in negotiations, using competing strategy shows negotiators’ ability to ___________.
8. which of the following statements is the feature of compromising?
9. things to consider before and during negotiations include justifying your position, _________________, keeping your emotions in check, and knowing when to walk away.
10. when___________, the objective is to find an expedient, mutually acceptable solution that partially satisfies both parties
1. which of the following descriptions is not true to zara?
2. as a successful case of scm, walmart has been developing a more highly structured and advanced supply chain management strategy by ________.
3. one of the benefits of time-based strategy is ________.
4.lean manufacturing is a management philosophy derived from the ________, focusing on eliminating waste, reducing errors, and shrinking inventory.
5. which of the following description of supply chain management is true?
1. a headhunter is a job recruiter who specializes in _______ highly skilled professionals with corporate clients. he or she might be an independent contractor or work through an agency where each agent specializes in particular areas of employment and possibly also in geographic areas.
2. why do employers use headhunters?
3. what is the advantage to recruit with a headhunter?
4. what is the first step for the headhunting process after headhunters are informed of the need of hiring?
5. headhunters are paid on ______, which means they aren’t paid unless and until a suitable candidate that they find is hired.
6. who should pay the headhunter?
7. what is the advantage for people to work with a specialist headhunter?
8. which of the following is the feature of an ineffective resume?
9. which of the following function is the most important function performed by a headhunter?
10. rejection isn’t ______. it simply means that you are not a fit for the positions they are currently working on.
metaphorically, “_______ ” has come to mean any trick or stratagem that causes a target to invite a foe into a securely protected bastion or place.
in greek mythology, the king of the gods is_______ , who lives with the other gods on top of mt. olympus in greece.
in greek mythology, _______ was a trojan prince and the greatest fighter for troy in the trojan war.
_______is a weakness in spite of overall strength, which can actually or potentially lead to downfall.
homer is the name of the greek poet who wrote the epic poems_______ and odyssey.
when achilles was born, his mother tried to make him immortal by dipping him in the river styx. however, his knee was left vulnerable.
eris, the goddness of discord, threw a golden apple in front of the goddesses, with an inscription that read:" to the most beautiful". three goddesses claimed the apple : hera, athena and nike.
linear b may have only been used by a guild of professional scribes who worked at different palaces. when the palaces were destroyed, the script disappeared.
in the archaic period, artists made larger free-standing sculptures in stiff poses, with the dreamlike" archaic ile".
athens created the world's first known democracy, but women were not citizens in athens, while in sparta they were.
by the end of 4th century,____ has become the official state church of roman empire and has played a prominent role in shaping western civilization.
the church of the holy sepulchre is said to have been built over the location____.
____is influenced bu byzantine christian architecture.
the code of chivalry having developed in medieval europe had its roots in earlier centuries. it arose in the holy roman empire from the idealsation of____involving military bravery, inidual training and service to others.
in 1187, saladim began a major campaign against the crusader kingdom of jerusalem. his troops virtually destroyed the christian army at____，taking the city along with a large amount of territory.
the movie kingdom of heaven depicts an epic story that happens after the first crusade.
in 1095, byzantine emperor alexius i sent envoys to pope urban ii asking for mercenary troops from the west to help confront the turkish threat.
the third crusade, also known as the byzantine crusade, was originally designed to conquer muslim jerusalem through as invasion of egypt.
muslims regard muhammad as the founder of islam.
christians believe the holy trinity; god the father, god the son, the holy spirit actually, this is not a denial of monothei but an affirmation of the complexity of the divine being.
_______gave birth to elizabeth i.
under elizabeth i, _______ was restored, and she was declared “governor” of the church.
which of the following is the achievement of henry viii? _______.
why did elizabeth i choose to be single for her life? _______.
which of the following is elizabeth i’s religious policy? _______.
the religions settlement of elizabeth i was acceptable to both the extreme protestants known as puritans and to ardent catholics.
during elizabeth’s region, crown, church and parliament had not worked in constitutional balance.
the english renaissance is only a cultural movement in england dating from the late 15th century to the early 17th century.
sir thomas more’s work utopia became a humanistic classic in world literature.
irish population adhered to catholici and was willing to defy the authority of henry vii.
the american war of independence started in _______and ended in _______.
during the american revolutionary war, there are_______ colonies on the mainland of america.
in the movie the patriot, the soldiers lined in the square matrix and fired each other with guns in turn. this kind of fighting is the tradition from the_______period.
in the movie the patriot, benjamin martin organised a/an _______with his sons, friends and other ordinary masses.
generally speaking, western people consider the consumption of _______as a taboo or a kind of immoral behaviour.
public colleges and universities are supported by the states, municipal government or the federal government.
starbucks corporation is an international coffee and coffeehouse chain based in seattle, washington.
in the movie the patriot, some soldiers played drum and bagpipes in the process of marching. this unique way of fighting is not the tradition from the roman period.
many americans would not have difficulty drawing a map of britain.
the american civil war, widely known in the united states as simply the civil war, was fought from 1861 to 1865.
the famous ancient greek olympic games were held at olympia every four years. _____were not allowed to attend, even as spectators.
_____is an expression meaning" a terrible disaster brought by somebody or something you like best".
troy was a city in northwest_____ it was the center pf th trojan war.
the trojan war, one of the greatest wars in the history of ancient greece, happened between the trojans and the achaeans in about______.
by the end of the 4th century,_____has become the offical state church of the roman empire and has played a promiment role in shaping western civilization.
the church of the holy sepulchre is said to have been built over the location_____.
the movie kingdom of heaven depicts an epic story involving conflicts, military bettles and romantic love that happens_____.
which of the following is not the effect of the crusades?
during the crusades, ______ had played an important role.
under elizabeth i,_____was restored, and she was declared "governor" of the church.
______ gave birth to elizabeth i.
how many sittings of the commons were there during elizabeth's reign, five of which were in the period 1588-1601?______
______was in drama the most shining representative of the elizabeth age.
in______, spanish armada was defeated.
the american war of independence started in____and ended in _____.
during the american revolutionary war, there are_____colonies on the mainland of america.
in ameican culture,there are several types of theroi as follows ,except______.
those are the reasons of inidualistic heroi in america, except_____.
the american civil war, widely known in the united states as simply the civil war, was a civil war fought from ______to ______.
according to greek mythology, mount olympus was sacred to dionysus and the dionysian mysteries;it is also sacred to apollo and corycian nymphs, and it was the home of the muses.
the meteora is the name for a number of monasteries in greece. several eastern orthodox monasteries are part of the complex, located in kalambaka greece.
iliad is the oldest surviving work of greek literature, it is a oral epic poem (or very long) poem, with 24 chapters written in hexameters.
a 14th-century shipwreck off the coast of sourthern asia minor displays the established trade routes that supplied the mycenaeans with all raw materials and itwms that mycenaean greece needed.
in greek mythology, helen is considered the most beautiful woman in the world. helen of troy, also known as helen of sparta ,is the daughter of zeus and leda.
the movie kingdom of heaven depicts an epic story that happens after the first crusade.
in 1095, byzantine emperor alexius i sent enjoys to pope urban ii asking for mercenary troops from the west to help confront the turkisn threat.
easter commemorates the restruction of jesus christ from the dead, described in the new testament as having occured on the second day of his bruial after his crucifixion by romans at calvacy c. 30 ad.
the western wall, also named as "the wailing wall" serves as a symbol of jewish exile and also historic jewish glory and hope of redemption.
literally translation as "the distant mosque", the al-aqsa mosque is influenced by byzantine christian architecture and becomes the most famous muslim site in jerusalem.
the religions settlement of elizabeth i was acceptable to both the extreme protestants known as puritans and to ardent catholics.
during elizabeth's region, crown, church ana parliament had not worked in constitutional balance.
elizabeth i did not maintain the diplomatic relation with the tsardom of russia originally established by her deceased brother.
philip's father arranged his marriage to queen mary i of england.
philip began to support the catholic rebellion in france against elizabeth's religion reforms.
public colleges and universities are supported by the states, municipal government or the federal government.
starbucks corporation is an international coffee and coffeehouse chain based in seattle, washington.
the slavery began in 1629 in the american continent.
the free black population increased in a number of ways: children born of colored free women; mixed-race children born of white masters and free black women: freed slaves who escaped.
in the book uncle tom's carbin, the image of uncle tom had a typical christian character of hard-working.