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作者2022-12-05 19:38:57考研课问答 78 ℃0 评论
unit 2 marketing

unit 2 quiz

1、if you're looking to boost customer satisfaction, one of the most promising places to start is____________.
    a、customer management
    b、customer service
    c、financial goals
    d、stakeholder interest

2、it is believed that increased satisfaction has a (an) ____impact on consumer spending, cash flow, and business performance.
    a、positive
    b、negative
    c、unknown
    d、neutral

3、a study of 200 companies shows a clear correlation between higher levels of customer satisfaction and______.
    a、stake risks
    b、stock options
    c、stock prices
    d、share dividends

4、problems with service had a much______ than problems with the products themselves on customers’ likelihood to recommend a brand.
    a、larger effect
    b、no effect
    c、less effect
    d、equal effect

5、customer service calls involve direct interaction between ______.
    a、companies and manufactures
    b、manufactures and distributors
    c、customers and distributors
    d、companies and their customers

6、one possibility she is seriously considering is to introduce a line of sorbets based on exotic fruits like kiwi and mango and that use low-calorie sweeteners. what does the underlined word "exotic" probably mean?
    a、tasty
    b、foreign
    c、toxic
    d、native

7、the stakes are high. what does the underlined word " stakes " probably mean?
    a、stock
    b、steak
    c、shares
    d、risk

8、overall, ice cream sales in the u.s.have declined 1 to 2 percent in recent years, except for haagen-dazs and a few other super premium producers.

9、the decline in sales growth of super premium ice cream in the u.s. since the early 1990s is due to competition among ice cream producers.

10、frozen yogurt sales have declined rapidly for a long time because many people didn’t like the tart taste.

11、“dessert junkies” are those people with yearning for low-fat frozen yogurt and low-fat ice cream.

12、the retail price of haagen-dazs is quite high when compared with other premium ice cream.

13、many consumers believe that low fat mean low calorie.

14、as people notice consistent quality differences, customers’ attitudes improve or deteriorate quite quickly.

15、americans nowadays prefer low-fat ice creams rather than rich taste ice cream.

unit 3 international trade

unit 3 quiz

1、the price in an export sales contract should be quoted in __________ .
    a、usd120/ctn fob
    b、usd110/bag shanghai
    c、usd140 cfr shanghai
    d、usd100/unit cif new york

2、the term “______ exports of goods” means the trade value of exports which “have been adjusted for price changes".
    a、real
    b、genuine
    c、true
    d、nominal

3、normally, a typical ____________ follows the pattern of prosperity, recession, depression, and recovery.
    a、economic downturn
    b、business cycle
    c、economic surge
    d、business decline

4、“美国制造业是主要的受益者。” the underlined expression “受益者” is ________ in english.
    a、ledger
    b、investor
    c、beneficiary
    d、receiver

5、securities are stocks, shares, bonds, or other certificates that you buy in order to earn regular interest from them or to sell them later for a profit. the chinese version for “securities” is _________.
    a、有价证券
    b、股票债券
    c、抵押品
    d、安保措施

6、the year 1978 ________ the reform and opening-up in china.
    a、occurred
    b、saw
    c、witnessed
    d、took place

7、the global credit markets see little risk in lending, suggesting a climate that will accommodate borrowing. "accommodate" here means _________.
    a、适应
    b、票据融通
    c、满足…需求
    d、调解

8、international trade is the exchange of goods and merchandise across international boundaries or territories.

9、few nations of the world have the raw materials, climate, technology, and skilled labor needed to produce all the goods and services they may desire.

10、attention to exports outweighs that to imports in america.

11、devaluation of the us dollar makes the prices of foreign currencies and products less expensive to americans.

12、the three pillars of u.s. economic growth this year have been housing construction, business outlays for new buildings and equipment, and exports.

13、according to the case-study reading, the strong growth in economies overseas is not driven by their exports to america but by their own domestic demand.

14、and the timing is especially favorable when the u.s. exporters can use the extra support of globalization.

15、european countries together with japan account for about half of all u.s. exports.

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